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Propty / The opportunity aheadResearch edition · September 2026

Property technology. Bangladesh.

A clearer way
to build Propty.

What other companies teach us.
What could work here. Where to begin.

The two-minute overview

New to proptech? Start with the basics →

A possible service, in three layers
Find, trust and completeAn architectural illustration of three proposed service layers: discovery, dependable information and human-supported completion. This is a concept, not measured data.01 FIND02 TRUST03 COMPLETE
Technology + people + clear responsibilityConcept / not a forecast
Our working recommendation

Make property sales more dependable.
Test the service. Then scale the platform.

Why this starting point

01 / Lessons from the market

Four companies.
Four useful lessons.

Documented practices, not a ranking.
Select a row for evidence.

A feature can exist without proving profit or a fit for Bangladesh.

Open the capability matrix Compare 27 companies in one place
Cooperation can become the norm
≈75%

of Beike existing-home sales involved cross-store collaboration.

2024 · Company-reported participation
Scale can coexist with losses
4,971mBillings / INR
−592mOperating profit before tax / INR

99acres reported an operating loss alongside substantial billings.

FY2026 · Different accounting measures

02 / The Bangladesh opportunity

Bring the useful parts.
Test the local assumptions.

Country evidence
A proposed first service
FindCheckVisitClose

Accurate information. Responsive help. Clear next steps.
Possible payer: buyer, seller or developer at completion.

Customer journey, not conversion data.
What we still need to learn
  • Which problem customers will pay to solve.
  • Which records can be checked reliably.
  • Whether the service earns more than it costs.
Compare the business options

03 / What we would prioritise

A focused start.
An open future.

Proposed priorities. Local validation required.

Proposed first test

Make the sale easier.

Pilot accurate listings, reliable follow-up and coordinated visits.

  • Current property information
  • Enquiry assignment + follow-up
  • Visits + transaction tracking
The evidence to collect

Track collected commission, costs and customer experience.

04 / A practical path forward

Twelve weeks to learn.
Not a promise to scale.

Illustrative pilot schedule.
Timing depends on access, people and evidence.

01WEEKS 01–02

Understand

Map the current sales journey. Establish a baseline.

Agree the problem + owner
02WEEKS 03–06

Test

Run one service pilot with a responsible team.

Track outcomes + full costs
03WEEKS 07–12

Decide

Compare results. Improve, expand or stop.

Commit only where evidence holds

Judge additional collected revenue, not property value or lead counts alone.

Open the detailed plan