Payer first
Portals sell professional attention. Brokerages sell work around a close. iBuyers carry homes and financing risk.
Sources and limits
Company results and annual-report material. The figures are reported by the company and describe the listed portal model, not the whole property market.
Regulatory filing. Revenue, loss, cash and operating detail are accounting measures; they do not isolate the effect of one product decision.
Filing record for an inventory-led model. Inventory, cash use and contribution metrics need to be read together.